About us

We started the company to introduce a better way to transact property. For estate agents using the Goodlord app, all necessary documents are generated and processed electronically, significantly minimising the time, cost, and effort usually required to complete the administrative steps.

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Our Mission

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Goodlord is the best way to transact property. We want to help agents, landlords and tenants by bringing them all together online with our software and processing all the paperwork electronically.

Richard White - Co-founder and CEO

48 hrs

Average end to end deal time

0

Happy landlords and tenants

63908

Tenancies processed

£27529558

Money processed

The Goodlord Team

Senior Management

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Richard

CEO and Co-Founder

Richard used to work at one of the fastest growing and profitable agencies in the UK. He hates bad suits but loves dogs.

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Tom

Chief Operating Officer and Co-Founder

Coming from an economics and accounting background, Tom enjoys breaking down numbers. He knows a lot about what goes into making a good cup of coffee and he loves cycling.

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Sanders

Chief Commercial Officer

After honing his craft at Salesforce.com, Sanders joined Goodlord after a successful trip across the Atlantic to attain his MBA at the University of Oxford. This trained chef helps stir the pot!

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Andrew

Chief Technical Officer

Like many of his ilk, Andrew is a maker. Hailing from the land of the crocodile hunter, when not writing software or modelling sweaters, Andrew builds wooden boats.

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Markel

Director of Operations

The svelte Swede, meticulously minded, data driven; the man with the prancing poodle!

Customer Acquisition & Business Development

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Ross

Head of Customer Acquisition and Business Development

Before he joined Goodlord, Ross used to use Goodlord whilst working as an estate agent. Now, he’s converting people to Goodlordism. Not only does he know how to make good Cornish pasties, but he also has a talent for riding bulls (a mechanical one, no worries).

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Ed

Emerging Customer Acquisition Team Lead

Ed loves nothing more than streamlining lettings agents' administration processes. The few hours a week he's not doing this, find him at a gig, playing sports, or knee deep in cheese.

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Rosie

Enterprise Sales Consultant

Rosie builds partnerships with the largest and most complex letting agents in the UK. She is responsible for introducing Goodlord, educating prospective clients and building implementation plans that drive efficiency and cost savings for the industry's most prestigious brands.

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Chetan

Commercial Sales Consultant

When he's not eating out or enjoying the odd trip to the pub, Chetan uses his 8 years of sales and business development experience to help Goodlord grow.

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Tom

Emerging Sales Consultant

Before deciding to change the world with Goodlord, Tom worked in a large independent agency in West London. He loves secret pizza, cycling and doing back-flips on skis. Oh, and he's got a great joke about a tractor...

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Anthony

Enterprise Business Development

Anthony specialises with the industry's most prestigious brands to enhance our clients' business objectives. His main focus is to develop relationships with professionals and create proposals to expand Goodlord's portfolio.

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Maggie

Business Development Rep

When she's not singing along to a good tune or dashing off to Pizza Express, this California girl is connecting agents to what she feels is the market's most dynamic start up in the business.

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Anna

Business Development Rep

This Dutch damsel also has a hint of Essex about her. She enjoys puppies, whiskey and anything in between - she fits into Goodlord perfectly.

Success

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Ayurella

Senior Success Manager

Ayurella lived in the sunny isle of Florida, USA, before moving overseas to Spain a few years ago to teach English. And has now found herself knee-deep in the property tech industry of London. She loves adventures and public speaking, any form of politics and is happiest when jetting off to places with names she can’t pronounce.

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Emily

Commercial Success Champion

Emily works in Customer Success, ensuring the Goodlord vision becomes reality through a smooth implementation and adoption journey. She's a brunch, cities and tap dancing enthusiast and is enjoying the startup world immensely!

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Phil

Success Champion

After studying the eclectic combination of biology and Japanese, Phil has now turned his focus to ensuring our agencies from the West Country up to the Yorkshire Dales have the best possible experience they can helping their own businesses and Goodlord grow together.

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Tom

Success Champion

This football mad globetrotter likely owes most of his career success to the fact that he can charm clients using his cheeky Pun King superpowers.

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Jaz

Success Champion

Sitting a Masters in Real Estate & Property Management, the passion for property runs through her veins! With adventures as a trainee surveyor, residential and commercial administrator and property manager she decided to join Goodlord and disrupt the industry she loves.

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Toby

Configuration Project Manager

Dedicated to food, travels, Goodlord and... food. After returning home from globetrotting he is excited to to continue the fun with Goodlord.

Marketing

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Christa

Marketing Manager

Yet another Canadian calling Goodlord home... when she's not drinking Maple Syrup from the bottle, you can find her running, cooking or petting strangers dogs.

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Shannon

Marketing Executive

This Californian-Canadian-Filipino-Egyptian likes to hit the gym, cook, and sing/play guitar when she's not scolding people for using Comic Sans. There are few problems that can't be solved by a good ale and cheese (except for Donald Trump).

Engineering

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Tristan

Product Manager

Trading in the great white north for the big smoke, Tristan now enjoys the benefits of living in one of the world's most exciting cities! Heading the research department, the Vancouverite is excited to work in an environment that welcomes input from all sources and acts fast on new ideas.

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Sam

Technical Lead

Sam hails from down under (aka Australia) but has lived all over the world, including Hong Kong, Singapore, America, Germany, Scotland, and of course, England. Before converting to Goodlordianism, Sam was a full-stack developer. Besides being super tech-savvy, Sam loves to surf, experiment in the kitchen and is a complete gear head and believes that a motorcycle is and always will be better than a car.

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Stuart

Mobile Developer

After many years working for Investment Banks in the City, Stu decided to take the risk and pursue his dream job of becoming a mobile developer. He’s fallen in love with the startup life and has never looked back!

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Richard

Software Engineer

With a background in implementing risk systems for Investment Banks, Rich is now loving the startup life, and is excited about building the next version of Goodlord's platform. He loves guitars, cycling and travel.

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Stephen

Software Engineer

After honing his skills building the systems that power Ocado's hi-tech warehouses, Stephen joined Goodlord looking for a more dynamic, start-up environment. Outside work he's mad about cycling, travelling the world and building things (out of wood as well as code).

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Harry

Front End Developer

Having taught himself to code whilst graduating as a civil engineer and after a stint working as a research analyst in asset management, Harry joined the Goodlord engineering team. When he’s not building awesome web apps he enjoys riding bicycles long distances and exploring the alpine backcountry on skis.

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Joseph

Front End Developer

With a background in audio, film and design, Joseph helps create Goodlord's user interface. He loves playing table tennis and keeps zen with regular yoga practise.

People

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Hannah

Head of People

Hannah hails from a small North Yorkshire town, and joined Goodlord to look after its best asset - the amazing people in the team! In pre-Goodlord life, she studied law at Cambridge before deciding that startups were more her bag. Also, she is a rainbow unicorn.

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Jenna

Talent Manager

Jenna is a people person and team builder extraordinaire. This is her 3rd start-up experience and by far the most exciting (and fun!) for her. No two days are ever the same and that's just the way she likes it!

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Jordan

Talent Executive

A Texas girl who has flown across the pond to move to the UK. Passions include puppies and Mexican food.

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Franchesca

Office Manager

When she's not spending her time between Bahrain and Spain where her roots lie, Franchesca keeps the Goodlord cave buzzing at all times with beats, beers and food. She has many talents, but her best is knitting glow in the dark scarves.

Support

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Ricardo

Support Team Lead

After he made the big leap from Utah corporate life, Ricardo can usually be found chasing office pups around on a light-up skateboard.

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Sam

Senior Support Hero

Hailing originally from the green countryside of Northern Ireland, Sam moved to London to get a taste of the city life. He did his bachelor degree in Kingston followed by a Masters in UCL before nestling himself as a Goodlordian and working the good magic!

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Frankie

Support Hero

Frankie graduated from SOAS with a Master's in International Politics, so the logical step for her was obviously to join an awesome start-up! She is honing her skills and loving life at Goodlord!

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Natalie

Contracts Specialist

Natalie came to Goodlord after finishing her Masters degree in Literature at Sheffield. She enjoys fencing and going to the gym to balance out all of the cakes she bakes.

Referencing

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Kat

Referencing Lead

When she's not loving life in the office, she is eating, exploring, crossfitting, running or hanging with the BF & friends.

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Charlotte

Referencing Superstar

Coming from a Masters in Physics, she's used to reaching for the stars. Startup life was the perfect match for entering into an exciting career.

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Max

Referencing Superstar

A Goldsmith's graduate who decided to put her degree in Psychology and post grad in Humanistic Counselling to good use by working in television production for most of her working life. When she is not in the office you can find her running marathons and ultras, with the occasional triathlon thrown in. Currently also studying to become a personal trainer, her down time is spent drinking wine and cocktails, and counting them towards her five-a-day.

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Ali

Referencing Superstar

Being a key member of the referencing team means the oversight of obtaining references, the amazing opportunity to manage large teams, and a full-on experience in the operational and technical side of making Goodlord more efficient.

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Josh

Referencing Superstar

Working within Referencing, Josh works with his team of ‘Boosters’ to achieve the Goodlord Gold Standard of referencing for our Goodlordian clients. Outside of the Referencing Department, Josh enjoys making cocktails, learning French, and sampling all that London has to offer.

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Huzzy

Referencing Superstar

After completing a Masters in Mechanical Engineering at Imperial College London, this Italian-Pakistani chose to take a year out to travel. Having spent time around the world from Texas, to New York and Istanbul to spending 3 months learning Italian in Perugia, Huzzy found the perfect start to his professional life at Goodlord.

Trusted Advisors

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Philip

Co-Founder

Inventor, marathon runner, retired programmer, hand-balancer, entrepreneur, lock-picker, designer... so far.

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