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Goodlord Rental Index
Goodlord Rental IndexSeptember 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's September 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England dropped in September, with prices down by -2.21% compared to August figures. Year-on-year, rents are up by 2.09%, and void periods rose to 16 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 2.09%

In September 2025, the average rent per property in England was £1,447. This is 2.09% higher than September 2024’s figure of £1,417. This equates to an increase of £30 per month (or £360 per year) for tenants.

At a regional level, Greater London recorded the biggest year-on-year rent rise of 3.8%. At the other end of the scale, the rental prices dropped in the South East by -0.6%.

It was good news for tenants during September, with average salaries of those signing new leases rising month-on-month. Overall, average salaries were up 2.3% in September - growing from August’s £37,584 to £38,466. Salaries are up by 2.99% year-on-year.

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Average monthly rent across UK regions since January 2020.

2. Rents cool after summer spikes

Rents were down in September, dropping an average of 2% across England. The average rent of a new tenancy is now £1,447, down from £1,480 in August.

The most significant swing was recorded in the North East and the East Midlands, where rents dropped by a significant 8%. Greater London saw prices rise by over 6% during September - potentially driven by an influx of students and new graduates to the capital.

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Average void periods in days across UK regions since January 2020.

3. Voids lengethened to 16 days

Voids lengthened slightly in September. The average void period rose from 15 days in August to 16 days in September - a increase of 6.7%.

In the East Midlands voids went up from an average of 14 days to 17 - up by 21%. Hot on its heels was the North East, which saw a 20% jump in void periods - up from 10 days to 12.

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“As predicted, this month’s data shows the first signs of a market cooling off following an intense summer of record breaking rents. Prices are down over the previous month and annual rental inflation also continues to slow. Together, along with lengthening voids, these numbers indicate a lettings market starting to slow down for winter. 

“However, with the Renter’s Rights Bill now just weeks away from becoming law, a large number of new variables are able to hit the market; from bans on tenants over-bidding, to the ability for landlords to increase rents just once a year. These new factors will undoubtedly impact the market, meaning a new era of less predictable market patterns could soon be upon us.”

 

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