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Goodlord Rental Index
Goodlord Rental IndexMarch 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's March 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England rose slightly during February, with prices up by 0.33% compared to February figures. Year-on-year, rents are up by 4.6%, and void periods rose to 21 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 4.6%

The average price of rental property in England was £1,213 during March. This is 4.6% higher than the £1,160 recorded last year, in March 2024. In total, that means renters signing new tenancies in March were paying £636 more per year, per property.

The South East saw the most significant rental growth over the year - jumping by over 6% year-on-year. In March 2024, a property in the South East cost £1,286 per month. Last month, this had risen to £1,365.

This was followed by the West Midlands and the North West, with both regions recording a 5% year-on-year rent rise. The slowest year-on-year growth was seen in the East Midlands, coming in at under 3%.

Click on region names to toggle them on and off

Average monthly rent across UK regions since January 2020.

2. Month-on-month rents rise for third month in a row

March brought the third consecutive month of rental growth, as the market continues to defrost from its traditional winter cool down.

Prices only rose a fraction (0.33%) between February and March - up from £1,209 to £1,213 per property. However, this slight increase compares with a slight decrease in rental averages during the same period last year (Feb-March 2024), indicating a touch more momentum in the market than in 2024.

All regions monitored recorded a month-on-month rental increase, with the exception of the East Midlands which saw a 3% decrease during March (£1,018 to £987).

The largest rise in rents was recorded in Greater London, where they jumped up by over 1% - from £2,021 to £2,045.

Click on region names to toggle them on and off

Average void periods in days across UK regions since January 2020.

3. Mixed picture for voids as regions pull away

Voids lengthened slightly during March. Averages sat at 21 days compared to February’s 20 days.

However, it was a more complex picture at regional level. Greater London, the North West, and the South West all saw voids shorten. Whilst in the East Midlands and the North East there was no change to voids month-on-month.

In contrast, the South West saw a lengthening of voids (rising by 2 days) and there was a big jump in the West Midlands (up by 5 days).

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“We’ve long believed that rental prices didn’t reach their ceiling last summer and that this year will bring new rental cost highs. The steady creep of price rises we’ve tracked in 2025 so far appears to bear this out. And whilst the data shows that the pace of these rent rises and the pressures of market demand can take on a strong regional flavour - meaning not all renters will be at the sharp end of these shifts - the overall picture is currently pointing to another year of record breaking rents.”