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Goodlord Rental Index
Goodlord Rental IndexJuly 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's July 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England rose during July, with prices up by 18.3% compared to June figures. Year-on-year, rents are up by 1.8%, and void periods dropped to 12 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 1.8%

In July 2025, the average rent per property in England was £1,496. This is 1.8% higher than July 2024’s figure of £1,470. This equates to an increase of £26 per month (or £312 per year) for tenants.

At a regional level, the West Midlands recorded the biggest year-on-year rent rise of 6.6%. At the other end of the scale, the price of rent dropped in the South West by -1.7%.

It was good news for tenants during July, with average salaries of those signing new leases rising month-on-month. Overall, average salaries were up 2.9% in July - growing from June’s £37,990 to £39,073. Salaries are up by 2.59% year-on-year.

Click on region names to toggle them on and off

Average monthly rent across UK regions since January 2020.

2. Monthly averages hit 6-year high

Rents rose during July, with price increases recorded in all regions of England.The average rent of a new tenancy is now £1,496, up from £1,265 in June - a rise of 18.3%. This is the biggest rental cost rise recorded by the Index in since it began in January 2019.

The most significant swing was recorded in the North West, where rents rocketed up by 42.3%. This was followed by South West, which saw a 34.2% rise in costs.

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Average void periods in days across UK regions since January 2020.

3. Voids dropped to 20 days

Voids also shortened dramatically in July. The average void period shortened from 20 days in June to just 12 days in July - a reduction of 40%.

In the North Westvoids tumbled from an average of 22 days to just 5 - down by 77%. Hot on its heels was the North East, which saw a 65% reduction in void periods - down from 20 days to 7.

The smallest shift was recorded in Greater London with voids down from 16 days to 14 days.

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“Throughout the year the data has been pointing to two clear trends: firstly, that we were likely to see new rental records set over the summer and secondly; that the year-on-year pace of price increases overall is starting to slow. This month’s figures show both predictions coming to pass.

Across six years of operating the Index, we’ve never recorded a higher monthly rental average. Likewise, every month of 2025 has brought a softening of year-on-year rent inflation. So whilst the market continues to operate under intense pressure, the late autumn could bring something more predictable in terms of rents and voids.”