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Your guide to the cost of living crisis and its impact on the private rented sector

Last updated: 1 February 2023

The energy crisis has rapidly transitioned into a full cost of living crisis. For letting and estate agents and landlords across the UK, this means a further period of instability following the disruption of the pandemic, as everyone grapples with the new status quo.

What's the role of letting agents during the cost of living crisis?

As ever, landlords will be looking to letting agents for guidance on how best to advise their tenants and what the cost of living crisis will mean for their property investment. Additional products such as rent protection may become a more common request, as landlords start to look for more certainty around the income that they'll receive. 

Landlords may also start looking for the reassurance that the support of a professional letting and estate agency can provide - so agents will need to ensure that they're ready and armed with the relevant knowledge on how to help their customers weather these uncertain times. 

What's covered in this guide?

This guide sets out an overview of how we got here and what the impact has been so far, and shares some advice on how letting agents can help their customers make the best of the situation. 

It also outlines the importance of an energy efficient property as costs grow and the government turns its attention to increasing the minimum energy efficiency standards of the private rental sector.

1. The UK energy crisis and cost of living crisis explained

The energy crisis is still here, but has evolved to bring about the cost of living crisis too.

With rising rents, the increased cost of bills, and, therefore, a dip in the disposable income for many tenants, here's an outline of how we got to this point.

What is the cost of living crisis?

The cost of living crisis is due to a fall in "real" disposable income. This means that costs are increasing more quickly than an individual or a household's earnings.

How does the government measure increasing living costs?

The government tracks this cost of living increase using the ​​consumer price index, which monitors how quickly the price increases for certain everyday items.

How much has the cost of living gone up?

The change in price for these everyday items in the consumer price index gives us the annual inflation rate, currently sat at a 40-year high of nine percent.

An increase in the cost of energy has been a primary catalyst for this cost of living increase in 2022.

What started the energy crisis?

Back in September 2021, the Guardian outlined "a perfect storm of market forces" which brought the energy crisis to the UK.

A cold winter where gas supplies ran low preceded industry activities starting to ramp up again, post-pandemic.

Countries were left scrabbling to secure gas from a limited supply, and a windless summer meant that wind farms also couldn't help support the shortfall - leading to even more gas burned for electricity.

Wholesale gas prices shot up due to this high demand outstripping supply.

How did this affect the UK's energy supply?

In the UK, we have an historic dependency on gas supplies. We rely on gas ​​for home heating and cooking, yet have limited gas storage capabilities.

This means that our providers tend to rely on a regular delivery of gas, rather than being able to stockpile it at a cheaper price.

The price cap regulations in the UK - meaning that suppliers can't immediately pass these costs to consumers - combined with low entry barriers to new energy providers meant that many small suppliers started to fold, unable to bear these rising costs.

What happens if an energy supplier fails?

Even though the price cap slowed the effect of this increase on energy tariffs, customers of the failed suppliers had to switch to a new - and normally more expensive - supplier. 

You can find the list of failed suppliers and their replacements in our Energy Supplier Tracker.

How has this affected energy prices in the UK?

Initially, the price cap meant that energy suppliers had to bear the extra cost of gas.

However, in October 2021, the price cap increased average annual household prices by £139 to £1,277, or by £153 to £1,309 for pre-payment customers.

In April 2022, the price cap rose again by 54%, up to £1,971 per year. For customers with pre-payment meters, it increased from £1,309 to £2,017.

A new energy price guarantee then ensured that the typical UK household will pay approximately £2,500 on average until April 2023, an estimated saving of £900.

When will energy prices increase again?

The government has announced that the energy price guarantee will increase to £3,000 from April 2023 until April 2024, helping households save around £500 on average per year. 

Businesses will also receive a discount on gas and electricity unit prices based on the energy price cap guarantee that domestic consumers will benefit from.

However, Cornwall Insights estimates that prices could drop to around £2,200 from July 2023 onwards, for the average household. This lower rate may see the original energy price cap come back into play, as the energy price guarantee simply places a cap on the cost per unit of energy for consumers.

If the cost per unit drops below that upper limit, the guarantee will no longer be required.

You can read more about the energy price guarantee and the business support in our guide.

2. Supporting your customers during the cost of living crisis

As was the case during the pandemic, agents are well positioned to help support their customers, offering advice and showing understanding in the face of the difficulties some may face.

Goodlord's State of the Lettings Industry Report 2021 found that 7.5% of the tenants surveyed felt that their income wasn't secure. This new crisis may add further pressure to some households' ability to pay rent.

How can you support your tenants as costs increase?

Some tenants may be concerned about rising costs and the first thing that your agency should consider is to make sure that you share relevant information about what these changes could mean for them. 

Download a free FAQ template to answer your tenants' questions on the energy  crisis

How can you learn more about your tenants' circumstances?

You should look into which of your tenants may be more vulnerable to the cost of living crisis and its effects.

As you may have done during the pandemic, you can still take the opportunity to send around a questionnaire to your tenants, to understand their circumstances, and set out a payment plan where necessary.

How can you help your low income and vulnerable tenants?

Some of your tenants may struggle to pay their bills and fall into fuel poverty, as they start to spend more than 10% of their wages on energy.

You should be prepared to advise any of your tenants who fall into this category of the financial help available to help them to avoid this situation, and suggest that they speak with their energy supplier too.

What financial support may be available for your tenants?

The government has announced various support schemes for households during the cost of living crisis, alongside the support already in place for more vulnerable or low income groups.

The new support includes:

  • The Energy Bills Support Scheme: A one-off grant payment £400 for all households
  • Cost of living Payment for those on benefits: A one-off payment of £650, made in two instalments in 2022, and up to an additional £900 in the 2023-2024 financial year
  • Pensioner Cost of Living Payment: £300, paid as a top up to the Winter Fuel Payment, for those eligible in 2022, and an additional £300 in 2023-2024
  • Disability Cost of Living Payment: A one-off payment of £150 in September 2022, with an additional payment of £150 in 2023-2024

Pre-existing support covers:

    • Council tax rebate: £150 back for council tax bands A-D, from April 2022
    • Warm Home Discount Scheme: £150 off the energy bill during the winter months, for low income individuals or fuel-poor pensioners
    • Cold Weather Payment: £25 per day over a seven-day period, if the average temperature where they live is zero degrees celsius or below over those days, between 1 November and 31 March, for those on certain benefits or support for mortgage interest
    • Winter Fuel Payment: Between £100-£300 for those born before 26 September 1955, or if you lived in the UK for one day between 20-26 September 2021 (the "qualifying week")
    • Grants from energy trusts: Tenants should contact their energy provider, to see if this is something that they offer, if they're struggling to pay their bills
    • Household Support Fund: Tenants should contact their local council if they're struggling to pay their bills, to see if they have any grants available

Download a free fact sheet about the cost of living financial support available  to your tenants

What extra support for tenants has been announced in Scotland?

In Scotland, emergency legislation has been passed to freeze rents from 6 September to at least 31 March 2022, with the possibility of extending that deadline for an additional 12 months. 

A moratorium on evictions will also prevent the enforcement of eviction notices for the same period of time. 

You can read more about what this means for your agency and landlords in our guide.

The Scottish government has also extended its Fuel Insecurity Fund, which "includes provision for households on any tariff type and using any type of fuel." 

You can read more about the cost of living support available in Scotland on the government's campaign site.  

How can you support your landlords while the cost of living is high?

The energy crisis and the increase in the cost of living may of course concern your landlords too, especially if they include bills in the rent across a large portfolio of properties.

What can you advise your landlords as the cost of living crisis grows?

When planning any rent reviews, you should ensure that your landlords are considering all costs  appropriately.

If your landlord has a good and financially stable tenant, you should discuss whether they want to raise the rent in line with the current market and risk losing that tenant, or whether they wish to offer a compromise on the rent increase - if possible, based on their current outgoings - to ensure they keep that tenant for longer.

You should also consider advising your landlords to pass on the government's £400 cost of living grant to their tenants, if the tenancy includes bills, as this may be the difference between the tenant falling behind on their rent payments or not.

How can you help protect their investment?

As previously mentioned, a rent protection policy could also offer extra peace of mind to landlords that they'll continue to receive their income throughout this uncertain time if their tenants struggle to meet their contractual obligations.

You can also help your landlords look into their existing mortgage deal to see if they could make any savings on current offers, if they're coming to the end of their contract in the next couple of years.

3. The impact of the cost of living crisis on the lettings industry

The cost of energy is inescapable, and affects all areas of the economy. For the lettings industry, this is starting to shine through and impact the industry in a few different ways.

From the steady upward trajectory of rents - exacerbated by low levels of stock - to a change in tenant movement patterns, here are some of the cost of living crisis trends that letting agents should be aware of.

Rents are rising

Since Covid-19 restrictions have lifted and tenant demand has started to grow, low housing stock has started to push up rents.

Now, the rising cost of living in the UK has added an extra dimension to this growth - and shows no signs of slowing.

Possession claims are predicted to double

Landlord Action's Paul Shamplina has predicted that the number of possessions in the private rented sector could jump by more than 40,000 in 2022, due to the increasing cost of living.

His company has even taken on more solicitors in recent months to handle the increased number of landlords starting to seek to evict tenants.

Rent protection will stay relevant

Simon Tillyer at Vouch has shared that there is not the same level of financial support for tenants now as during the pandemic.

"There are a few measures in place, but they're not going to tackle the problems that many people may now face," he says.

And that's where rent protection can come in, to help support landlords and their income throughout.

Bills-inclusive tenancies are more popular with tenants - but offered less by landlords

Vouch's Ben Tyers says that landlords would need to increase their rents to compensate for unpredictable increases in energy, so many have chosen to stop including bills in the rent.

However, co-living properties with bills included are growing in popularity as tenants start to look for more stable monthly payments, to help them budget.

Tenants are more cautious about moving

Tyers has also seen that tenants are more apprehensive about moving to another rented property, if they're already renting, preferring to let a contract roll to periodic.

This is partly due to the rising price of rent, which may make moving more expensive, but also due to the extra costs involved with moving, such as hiring vans or having an overlap in security deposit payments.

Tenants may start to downsize

If tenants do decide to move, they may choose to downsize - contrary to the trend of upsizing during the pandemic - to counter the rising cost of rents in most parts of England, says Tyers.

"The longer costs continue growing, the more pronounced any new trends in movement and tenant preferences will become," he says.

More tenants may rely on the bank of mum and dad...

New research from Saga Equity Release shows that, while one in five parents were financially supporting their adult children in October 2020, for costs such as accommodation, this has grown to one in four.

Alex Edmans, Saga Personal Finance, says: “As dipping into savings or investments becomes less realistic in the cost-of-living crisis, more parents are now considering different approaches to inheritance – be that fast-forwarding plans, gifting sums of money or releasing equity from their homes.”

...while older tenants are becoming "less financially resilient"

For individuals that continue to rent into later life, the cost of renting can stack up, with weekly rent almost 14% more than weekly mortgage payments on average, according to the English Housing Survey.

If rents continue to grow at the same rapid rate, this will limit the ability of renters to save for the future - and may affect their retirement plans, says Sarah Coles, Senior Personal Finance Analyst at Hargreaves Lansdown.

More guarantors requested

Over the past four years, requests for guarantors have grown 36%, according to Goodlord's data - and this shows no sign of abating.

Shamplina has also shared that more landlords "have now implemented processes where they have guarantors as part of the mechanism when renting out properties."

As the cost of living continues to squeeze tenants' cash flow, this trend is likely to continue, as agents and landlords take a cautious approach.

Softening of the property market

Some industry experts are starting to warn that the housing market is softening from its record high prices, as interest rates rise and consumer confidence dips, which may exert a "cooling impact" on the market.

“A toxic combination of factors including the increased cost of living with its associated rising inflation and interest rates, together with the international impact of the crisis in Ukraine means that there is now a noticeable air of caution amongst buyers," says the Managing Director of Auction House, Jeremy Prior.

More landlords are selling to their tenants

Some landlords are even taking the opportunity to offer their tenants first refusal on buying the property that that they're already renting. 

This may be an attractive option to tenants that can afford to purchase a property in the current climate.

"This does give an opportunity for some tenants to purchase but I have also spoken to a number of tenants for whom, due to their credit history, purchasing a property will not be on the cards for a few years yet,” says Imran Hussain of Harmony Financial Services.

4. Energy efficiency and the cost of living crisis

As Goodlord's Head of Tenancy Services, Rik Smith, highlighted in his recent blog, rising energy prices is a short-term problem, while the energy efficiency of the UK's housing stock is an issue which will have longer-term effects on the industry.

How are energy efficiency standards and the required EPC ratings changing?

The government has reiterated its plans to increase the minimum energy efficiency standards in homes for all rental properties in two stages, applying to new tenancies from 1 April 2025 and all tenancies by 1 April 2028. Currently, all private rented properties are required to obtain a rating of E or above.

Landlords that need to upgrade properties to reach an EPC band E are currently expected to invest no more than £3,500 in the upgrades. The new standards would up this maximum investment to £10,000.

How valuable is an energy efficient property to tenants?

"Tenants are more conscious about EPC ratings now," says Hamza Anwar, Director at Martin & Co. Blackpool.

"The government's whole idea was for tenants to choose a property that would be more efficient so it's good for tenants to be looking at this document and making decisions."

Landlords that choose to upgrade their properties' energy efficiency earlier rather than later will help create a more viable property for their tenants going forwards.

Research has shown that tenants could save £725 on average, when moving from a property with an EPC E rating to a C rating. In the current economic climate, that £725 could make a big difference to their ability to pay their rent.

What investor trends are emerging for energy efficient properties?

Energy efficient properties won't simply be needed to stay compliant. If your landlords hope to sell up, they should consider how investors will view their properties.

Hamptons' research showed that 50% of the properties bought by investors between January and February 2022 had an EPC rating A-C.

"I was recently marketing an investment property for a landlord," says Anwar. "I had a conversation with an overseas investor and they opted not to buy that property because it was E rated so the landlord lost out on a potential purchase."

How can you advise your landlords on energy efficiency for their properties?

Agents should help identify the opportunities to improve the energy efficiency of their landlords' properties, and advise on the incentives available, Propertymark has advised.

Although it is an extra financial outlay while costs are rising, short-term energy savings, the long-term investment prospects, and avoiding fines for non-compliance are all strong reasons to have a conversation with your landlords about how and where they can improve their properties' energy efficiency.

What financial support is available for EPC upgrades?

There is limited financial support available to help support landlords through this transition. As Rik Smith says, the "cherry on the cake" when the government announced extra financial cost of living crisis support would have been an "insulation grant scheme available tomorrow".

You can find a list of energy efficiency financial support schemes available to help landlords to upgrade their properties in our guide.


The information found in this page is intended as a guide only. For more details about your legal obligations as a letting agent or landlord operating in the private rented sector, visit gov.uk.

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