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Goodlord Rental Index
Goodlord Rental IndexAugust 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's August 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England dropped during August, with prices down by -1.13% compared to July figures. Year-on-year, rents are up by 2.9%, and void periods rose to 15 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 2.9%

In August 2025, the average rent per property in England was £1,480. This is 2.9% higher than August 2024’s figure of £1,438. This equates to an increase of £42 per month (or £504 per year) for tenants.

At a regional level, Greater London recorded the biggest year-on-year rent rise of 5.2%. At the other end of the scale, the price of rent dropped in the North East by -0.1%.

It was bad news for tenants during August, with average salaries of those signing new leases falling month-on-month. Overall, average salaries were down -3.8% in August - shrinking from July’s £39,073 to £37,584. Salaries are up by 2.36% year-on-year.

Click on region names to toggle them on and off

Average monthly rent across UK regions since January 2020.

2. Monthly averages hit 6-year high

Rents dipped slightly during July, but still set some regional records. The average rent of a new tenancy is now £1,480, down from £1,496 in July - a drop of -1.13%. This is the second-highest rental cost rise recorded by the Index in since it began in January 2019.

The most significant swing was recorded in the South East, where rents shot up by 11.2%, crossing the £1,600 barrier for the first time. the biggest reduction was recorded in the North West, which saw prices reduce by a dramatic 20% in August

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Average void periods in days across UK regions since January 2020.

3. Voids lengethened to 15 days

Voids lengthened slightly in August. The average void period rose from 12 days in July to 15 days in August - a increase of 25%.

In the North West voids rocketed from an average of 5 days to 21 - up by a massive 320%. Hot on its heels was the South West, which saw a 100% jump in void periods - up from 7 days to 14.

The smallest shift was recorded in East Midland where there was no change from 14 days.

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“It’s been another busy month for the market. Whilst it was unlikely that we would see July’s average rent record broken, the regional picture across Greater London, the South East and the East Midlands shows that we haven’t hit the rental price ceiling just yet. We are expecting another month of high rents in September, before things start cooling off as we move into the autumn. 

“The next six months will be pivotal for the market; the pace of rent inflation is going down and there are indications that supply and demand pressures are slightly easing. Combine this with the disruption that the Renters’ Rights Bill will bring, and potential tax changes for landlords in the Budget in the autumn, and we’re in for a very interesting period for the sector.”