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Goodlord Rental Index
Goodlord Rental IndexApril 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's April 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England rose slightly during April, with prices up by 0.2% compared to March figures. Year-on-year, rents are up by 4.2%, and void periods remained at 21 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 4.2%

In April 2025, the average rent per property in England was £1,216. This is 4.2% higher than April 2024’s figure of £1,166. This equates to an increase of £50 per month (or £600 per year) for tenants. However, April’s year-on-year rise of 4.2% is slightly lower than March’s figure of 4.6%.

At a regional level, the North West, South East and West Midlands all recorded year-on-year rent rises of over 5%. At the other end of the scale, the East Midlands recorded an annual rise of less than 1%.

In better news for tenants, year-on-year salary increases continue to outstrip the rising cost of rent. The average salary of a renter signing a new tenancy agreement in April 2025 was £38,629 - 4.94% higher than April 2024’s average of £36,810.

Click on region names to toggle them on and off

Average monthly rent across UK regions since January 2020.

2. Month-on-month rents rise for fourth month in a row

From a month-on-month perspective, rents rose for the fourth month in a row during April. Average rent per property rose by a modest 0.2% - increasing from £1,213 in March to £1,216 in April.

Properties in the East Midlands, North East, North West and the South West all saw a small uptick in average costs. The largest shift was in the North East, where prices jumped by over 2%.

However, Greater London, the South East, and the West Midlands all saw marginal reductions in the average cost of rent. London saw the biggest decrease, with prices down 1% in the capital during April.

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Average void periods in days across UK regions since January 2020.

3. Voids hold steady as demand stays strong

Voids remain unchanged during April at 21 days, indicating consistently high demand across the market.

However, the current void length of 21 days is slightly higher year-on-year - in April 2024, voids sat at 19 days.

Greater London is recording the shortest voids currently, with properties changing hands in just 16 days on average. The longest voids are seen in the East Midlands, at the significantly higher figure of 28 days.

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“It’s been another month of steadily increasing rents, at a time of the year when we often see more ups and downs in terms of rental averages. This continues to underscore the prediction that this summer will bring a rental spike across the country, although rising salaries will be offsetting this impact for tenants to some degree. And whilst the regional picture is nuanced when it comes to voids, the national averages highlight steady demand from tenants for new properties as we hurtle towards the busiest months on the lettings calendar.”