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Goodlord Rental Index
Goodlord Rental IndexOctober 2025
Monthly key figures for the private rented sector

Welcome to Goodlord's October 2025 Rental Index.

Toby Burgess-Smith

Every month, Goodlord reveals key figures for the private rented sector based on tenancies processed through our platform, including average rents, void periods, and more.

The latest Rental Index from Goodlord found that that rents in England dropped in October, with prices down by -11.79% compared to September figures. Year-on-year, rents are up by 3.05%, and void periods rose to 21 days.

Toby Burgess-Smith
Data Analyst, Goodlord

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1. Year-on-year rents up 3.1%

In October 2025, the average rent per property in England was £1,276. This is 3.1% higher than October 2024’s figure of £1,238. This equates to an increase of £38 per month (or £456 per year) for tenants.

At a regional level, the North West recorded the biggest year-on-year rent rise of 5.2%. At the other end of the scale, the rental prices dropped in the East Midlands by -0.4%.

It was good news for tenants during October, with average salaries of those signing new leases rising month-on-month. Overall, average salaries were up 1.1% in October - growing from Septembers’s £38,466 to £38,875. Salaries are up by 2.31% year-on-year.

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Average monthly rent across UK regions since January 2020.

2. Rents drop dramatically in October

Rents were down in October, dropping an average of 11% across England. The average rent of a new tenancy is now £1,276, down from £1,446 in September.

The most significant swing was recorded in the South West, where rents dropped by a staggering 23.97%. And the South East, Greater London and the East Midlands all saw rent reductions of over 10%. The smallest shifts were seen in the North West and the West Midlands, where rents reduced by a comparatively modest 6.45%.

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Average void periods in days across UK regions since January 2020.

3. Voids lengethened to 21 days

Voids lengthened in October. The average void period rose from 16 days in September to 21 days in October - an eye-watering increase of an 31.3%.

In the North East voids went up from an average of 12 days to 23 - up by 91.7%. The Second biggest increase came in the South East, which saw a 57.1% jump in void periods - up from 14 days to 22.

3. Tenant salaries see uplift

Average tenant salaries rose by 0.8% this month, increasing from £29,637 in July to £29,883 in August.

The age of tenants dipped slightly, taking the average down to 32. The last time the average age was this low was August 2021, reflecting the number of student renters signing tenancies in the summer months.

William Reeve, CEO of Goodlord, says:

“This month’s figures present something of a paradox. On the one hand, we have a big drop in rents and associate lengthening of voids; exactly what we’d expect to see at this time of the year. But we’ve also recorded something of a reversal in the year-on-year rental inflation figures. Throughout 2025 to date, these figures have been fairly steadily reducing each month. However, the slight increase from 2% in September to 3% in October could indicate that we’re going into the quietest season for the market with a little more heat than usual. The year-on-year change is the metric to watch over the winter.”

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